Lou Gerstner, IBM’s CEO who lead their massive turnaround in the ‘90s, once said that creating a strategy is straight forward but the really hard part was properly executing it. And to execute a strategy you needed world class processes, high performance culture and strategic clarity.

Now, how many times have you overheard people, at all levels, say, “We have a strategy? What’s our strategy?” It’s the dirty little secret. Many people haven’t a clue what their organisation’s strategy actually is and if strategic clarity is essential then this is a problem.