About us

OUR STORY

From the moment Anecdote started life in 2004, our purpose was to help restore humanity to the workplace.

At first, we focused on story-listening: collecting anecdotes from workers and customers to deliver insights, and to inspire decision-makers with these stories to take action based on what they discovered.

Soon enough, our customers asked us to help them become better storytellers. We resisted at first because it’s too easy to misuse stories. But our clients were determined, so we agreed to do it, as long as we could concentrate on real-life experiences told orally and not made-up tales.

FIRST TRAINING PROGRAMS

In 2007 we developed the Storytelling for Leaders® (now Story-Powered Leadership®) program, and in 2015 the Storytelling for Sales™ (now Story-Powered Sales™) program, so we could teach story skills and patterns with which to engage, influence and inspire people to take action.

Throughout this time, we were mindful that some storytelling trainers believe that Hollywood-style theatrics and business are a terrific mix. They’re not! Instead, our programs focus on the small stories people actually tell in companies—we show how to deliver them to make a business point.

STRATEGY STORIES EMERGE

In 2009 we developed our first strategy story: a story explaining a company’s strategy that leaders can share off-the-cuff and in their own words. Eventually, this work evolved into our Story-Powered Strategy™ program.

LICENSING OUR PROGRAMS ACROSS THE GLOBE

In 2013 we began licensing our programs to partners all over the world so that we could expand our capability to reach more organisations and fulfil our purpose.

Anecdote is now unique in having a global network of over 60 partners in 28 countries, with our learning programs translated into 11 languages, and customers that incorporate these programs into their leadership and sales enablement activities.