Unlock Your Business Storytelling Superpower: Find Stories, Don’t Craft

Posted by  Shawn Callahan —September 14, 2024
Filed in Business storytelling

This week, I Zoomed with the head of marketing at an insurance company in New York. At one point, he talked about crafting brand stories …

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Make it visual

Posted by  Shawn Callahan —September 4, 2024
Filed in Business storytelling

I’m about halfway through writing a new book in which I recount 40+ tips for business storytelling. It’s the sort of book you can dip …

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The Real Secret to British Cycling’s Success: More Than Just Marginal Gains

Posted by  Shawn Callahan —July 1, 2024
Filed in Business storytelling

It’s important to verify the stories you hear. One story I didn’t verify was the one I read in James Clear’s book, Atomic Habits, about …

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Preserving Vital Knowledge: A Storytelling Approach

Posted by  Shawn Callahan —June 27, 2024
Filed in Business storytelling, Decision-making

Learn how to use storytelling to capture and transfer vital knowledge when key personnel leave your company, preserving strategic vision, core values, and critical relationships to ensure continuity and maintain a competitive edge.

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How Customer Experience Brought Millions To A Barbecue Brand

Posted by  Shawn Callahan —December 22, 2023
Filed in Corporate Storytelling

“Be Curious not Judgmental” – Ted Lasso “Luck Is What Happens When Preparation Meets Opportunity” – Seneca Imagine a world where the familiar barbecue sizzle …

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Shawn’s book recommendations for 2023

Posted by  Shawn Callahan —December 19, 2023
Filed in Communication, Fun

I joined a book club this year and rediscovered my love for fiction. Probably because of that, I’ve been giving serious thought about the book …

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Raise the stakes

Posted by  Shawn Callahan —December 6, 2023
Filed in Business storytelling, Communication, Corporate Storytelling

Master the art of adding drama to business stories for enhanced engagement and comprehension while maintaining authenticity and effectiveness.

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Niche groups love niche stories

Posted by  Shawn Callahan —November 8, 2023
Filed in Business storytelling

If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that …

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Countering disinformation

Posted by  Shawn Callahan —October 16, 2023
Filed in Business storytelling

During The Voice referendum campaign, we sadly witnessed the power of disinformation. And in most cases, the YES response was to argue or disagree with …

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A good story surprises us

Posted by  Shawn Callahan —September 19, 2023
Filed in Business storytelling, Communication

I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested they understand anything in …

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