Blog

Similar enough to be listened to, different enough to be heard. Listen to hear how a collaboration between Run-DMC and Aerosmith changed the culture and paved the way for hip-hop music to become mainstream.

To celebrate 100 episodes, Shawn and Mark discuss what stories from the podcast they use most often and how they use them.

People tend to do what they have always done, and sometimes without reason. Listen to hear how a grandmother’s necessity became her children’s norm.

How do you establish rapport and connection in a job interview? Listen to hear how the use of story can give you a special edge in the job application and interview process.

Change in an organisation can be difficult. Listen to hear Tully Cashman divulge key story strategies he has implemented at Cargill, after working with Anecdote.

Is MSG bad for you? Listen to hear how a letter to the editor drastically changed our perception of MSG in Chinese food.

We all know the saying, ‘the best thing since sliced bread,’ but who invented the bread-slicing machine? Listen to hear Otto Rohwedder’s surprising journey in selling his first bread slicer.

What happens when you highlight a colleague’s expertise to a prospect? Listen to hear how a simple tweak in conversation can dramatically change the sale.

How does adding one word to a question completely change what the answer will be? Listen to hear how Professor Ellen Langer changed the way we think about human behaviour.

Have you heard the story of Cliff Young? Listen to hear how one man’s performance defied the odds and how you can utilise his story in a business sense.