Posts Tagged ‘Sales and selling’
217 – The Foundations of Royal Canin – Jean Cathary
In Episode 217 of Anecdotally Speaking, listen to hear an exemplary foundation story and learn how to effectively use foundation stories in the sales process. …
Read More116 – The client hero story in your sales example
Posted by Anecdote International —July 20, 2021
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
Filed in Anecdotes, Business storytelling, Corporate Storytelling, Podcast
It’s time to rethink the case study. Listen to hear how a success story can transform your sales process.
Read MoreSeven ways to win tenders by thinking like a military commander
Like a General in war, you normally don’t have the full picture in a sales engagement. Nonetheless, it’s the salesperson’s responsibility to know what is going on.
Read MoreThe Story Matrix: Three Zucchini Stories, Countless Meanings
Finding stories to tell is only part of the challenge for an effective communicator. This 3-part story demonstrates how one story can provide many insights.
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