Blog

If you design for the average, you might find you’re designing for no one. Listen to hear how challenging an assumption held for 30 years transformed aircraft cockpit design.

Great leaders communicate in ways that change minds and inspire action. Listen to hear how Franklin Roosevelt used an analogy to shift the events of World War II.

When you need to solve a problem or initiate a behaviour change, think beyond the obvious solution—you’ll likely find a more effective one. Listen to hear how a small town in Germany flipped a problematic march on its head.

This podcast considers the role of parables in business storytelling, sharing an example which highlights the need to tackle issues at their source.

John Sculley, former CEO of Apple Inc., shares five stories that illustrate the importance of insight and encourage us to think differently.